Ford has been very consistent with its logo since the 1920's.There have
been many different logos Ford has used to market the brand. A logo is
considered stong if you can recognize it without the name.
and

Back to Ford: first Ford Motor Company that
included a "Detriot - Mich." tag.

In 1912, the Ford logo made a complete change over to a very progressive
crisp
oval design, close to the 2000's logo.

The legendary Blue Oval Ford logo came as early as 1928. It set the
basic elements (shape and color) of all future Ford logos. It lasted
until 1960.

This next blue oval Ford logo was released in 1961 and used throughout the
years leading up to the Centennial logo (2003). It was
basically a longer, shorter version of the logo from 1928.

This last logo is the blue oval that Ford released in 2003 in honor of
the 100 years Ford Motor Company anniversary. It was named the
"Centennial Blue Oval".

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